Ben's Cycle
Online Cycle Store

Established in 1928, Ben's Cycle & Fitness has been family owned and operated in the same southern Milwaukee neighborhood for over 80 years. Ben Hanoski in 1928, passed on to son Larry, and now 3 generations later owned and operated by Ben's grandson, Vince. Ben's Cycle & Fitness specializes in offering hard-to-find, high quality bicycle products at competitive prices and stock over 10,000 products in house.


As one of the earliest online bicycle shops, the original was using oscommerce as there e-commerce platform. This severely limited customizations and online sales performance as many features and customizations were simply not available. Bens Cycle had looked into moving to an ASP.Net platform and Aspdotnetstorefront seemed like a good choice, however, out of the box Aspdotnetstorefront lacked some of the core functionality that Bens Cycle envisioned should be a part of their new site. The S.E.E. platform was the perfect answer as it allowed to leverage the stability and security of Aspdotnetstorefront with the creative flexibility of the S.E.E. platform. The updated platform has increases sales and conversions and integrations with back office systems to keep information flowing smoothly.


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